The rise of social media has brought about a new trend in content creation known as “Get Ready with Me” videos, or GRWM for short.
These videos have become increasingly popular on platforms such as YouTube and Instagram, with influencers and everyday users alike inviting viewers to watch them prepare for various events or activities.
Whether it’s getting ready for a date, preparing for a day at work, or even facing the possibility of getting fired, GRWM videos offer a behind-the-scenes look at the process of getting dolled up and ready to face the world.
The concept of GRWM videos is simple yet captivating. Viewers are able to witness the entire process of getting ready, from skincare routines to makeup application to hairstyling, all while being entertained by the personal stories and anecdotes that the creators share. It’s a unique blend of beauty and lifestyle content that has resonated with audiences around the world.
In addition to GRWM videos, the “with me” trend has also given rise to other types of content, such as “Clean with Me” videos, where viewers can watch people clean their homes for inspiration or relaxation.
There are also “Study with Me” videos, which are hours-long recordings of students studying, providing a sense of camaraderie for those who may be studying alone.
The appeal of “with me” content lies in its ability to create a sense of connection and community. Viewers are able to feel as though they are participating in the activities alongside the creators, whether it’s getting ready for a night out or tackling household chores.
This level of engagement has contributed to the widespread popularity of GRWM videos and similar content.
It’s clear that the rise of “with me” videos reflects a broader shift in the way people consume and engage with content on social media.
Audiences are increasingly drawn to authentic and relatable content that allows them to feel a sense of connection with the creators.
Whether it’s through the shared experience of getting ready for a special occasion or the satisfaction of watching someone clean and organize their living space, “with me” videos provide a unique form of entertainment and escapism.
As the trend continues to evolve, it’s likely that we’ll see even more variations of “with me” content emerge on social media.
From “Cook with Me” videos to “Exercise with Me” videos, the possibilities are endless. The appeal of these videos lies in their ability to offer a glimpse into the lives of others and create a sense of togetherness in an increasingly digital world.
In conclusion, “Get Ready with Me” videos and other “with me” content have become a significant part of the social media landscape, offering viewers an intimate and engaging look into the lives of creators.
As the trend continues to grow, it’s clear that “with me” videos will remain a popular form of content for those seeking connection and entertainment in the digital age.
The rise of “Get Ready with Me” videos on social media platforms marks a significant shift in the way personal content is consumed and appreciated by online audiences.
These videos, initially popularized on YouTube over a decade ago, have evolved into a shorter, more intimate form that resonates with viewers in a more personal and revelatory manner.
The proliferation of these videos across various social media platforms reflects a growing appetite for authentic, unfiltered content that allows viewers to connect with creators on a more personal level.
As a result, the genre has become a powerful tool for creators to share their personal experiences, beauty routines, and daily rituals with a global audience.
The success of “Get Ready with Me” videos underscores the enduring appeal of personal storytelling and the increasing importance of relatable, authentic content in the digital age.
Earnest Pettie, a trends insight lead at YouTube, believes that the platform serves as a powerful vehicle for storytelling for creators. He emphasizes that it provides an opportunity for individuals to share aspects of their lives with a global audience.
The impact of this form of content creation is evident in the sheer number of people who consume these videos, with viewership reaching into the billions.
Everyday tasks have become a central component of our online consumption habits, as platforms like YouTube attract viewers seeking both information and a sense of community.
The popularity of these videos reflects the evolving nature of online content and the ways in which it has become integrated into our daily lives.
Earnest Pettie, a trends insight lead at YouTube, emphasizes the significance of video content as a vehicle for storytelling for creators. He highlights the idea that creating and sharing videos becomes an opportunity to share something meaningful about one’s life.
This sentiment is echoed by the billions of people who are avidly consuming video content, making it a core staple of their online diets. Platforms like YouTube have transformed everyday tasks into engaging and informative content that draws in viewers, creating a sense of community and connection.
Whether it’s a tutorial on a new recipe, a vlog about a daily routine, or a documentary on a unique experience, video content has become a powerful medium for sharing stories and connecting with others on a global scale.
As such, the impact of video content on platforms like YouTube goes beyond mere entertainment, shaping the way we consume and interact with content in the digital age.
The trend of “Get Ready with Me” (GRWM) videos has gained significant traction among consumers, as evidenced by the staggering number of views on platforms like YouTube and TikTok.
With over 6 billion views of GRWM videos on YouTube and more than 157 billion views on TikTok, it’s clear that this trend has captured the attention of a wide audience.
Notably, celebrities and influencers have embraced the GRWM trend as a platform to promote their brands and connect with their followers.
This is evident in the participation of celebrities like Sofia Richie Grainge, who used TikTok to share behind-the-scenes moments of her wedding preparations.
The evolution of GRWM videos has also been influenced by the rise of short-form video content on platforms like TikTok, YouTube Shorts, and Instagram Reels.
This trend has not only attracted established influencers but also up-and-coming creators who see it as a way to engage with their audience in a more casual and relatable manner.
According to Nicla Bartoli, Vice President of Sales at Influencer Marketing Factory, the addition of activities in GRWM videos has made the content more accessible and appealing to a broader audience, particularly those who are new to the creator’s content.
Overall, the popularity of GRWM videos reflects the evolving landscape of digital content creation and the growing influence of social media platforms in shaping consumer trends.
In the fast-paced world of TikTok, creators are faced with the challenge of capturing the attention of users who tend to scroll quickly through their feeds.
With the ever-growing competition for views and engagement, it has become essential for creators to create compelling content right from the start in order to stand out on the “For You” page.
The potential for increased engagement translates to greater popularity, often resulting in lucrative partnerships with companies seeking to collaborate with influencers for brand promotions.
As stated by Bartoli, the demand for captivating stories has risen significantly, prompting creators to elevate their content to meet the heightened competition.
This trend has given rise to emerging personalities such as Alix Earle, who has amassed a substantial following by sharing her personal struggles and lighthearted moments.
Similarly, individuals like Alisha Rei are leveraging social media to expand their reach and advance their careers, with a focus on creating viral content to boost their following and professional opportunities.
As the landscape of social media continues to evolve, the influence of platforms like TikTok on the careers and aspirations of young individuals is becoming increasingly evident.
It is interesting to see the rise of “Get Ready With Me” videos and the impact they have on creators’ lives. The story of Rei, a college freshman, is a perfect example of how these videos can have unexpected consequences.
Her decision to make a “get ready with me to get fired” video while doing her makeup before going back to work at a mall shoe store is both humorous and thought-provoking.
The fact that she received a warning from her manager but didn’t get fired shows the power of social media and the sometimes unpredictable outcomes of sharing personal experiences online.
It is also important to note the commercial aspect of these “getting ready” videos. As Bartoli points out, these videos can serve as a platform for product placements and brand partnerships, making them a valuable source of income for creators.
The fact that the creator economy is estimated to be worth $250 billion today and could double in size by 2027 is a testament to the potential financial opportunities for content creators.
Allie Pribula’s experience as a 25-year-old TikToker who used to be an elementary school teacher is also worth noting.
Her decision to make GRWM videos as a way to process her feelings about her old job has led to companies reaching out to her with gifts and paid opportunities to market products on her page.
It is fascinating to see how what started as a personal outlet has turned into a “side hustle” for her.
Overall, the rise of “Get Ready With Me” videos and the impact they have on creators’ lives is a complex and multifaceted phenomenon.
It is clear that these videos are not just about everyday life, but also about the potential for commercial opportunities and personal growth.
It will be interesting to see how this genre continues to evolve in the future and the impact it will have on the creator economy.
Camilla Ramirez Diaz, a 25-year-old optician residing in Burlingame, California, recently made a purchase of a freckle pen that had been showcased in the Get Ready With Me (GRWM) videos she enjoys watching to unwind at the end of her day.
Diaz has a preference for viewing these videos on TikTok, where she finds the content to be more intimate and personal.
She recently stumbled upon a video from an influencer who was preparing for the day while stuck in London due to an expired passport. “It’s almost as if you’re having a FaceTime conversation with a friend,” Diaz remarks.
“I could spend hours watching Get Ready With Me videos from various creators. They offer a diverse mix of everything.”